98 Brian Tracy Quotes: Best Lines on Goals, Discipline & Success

Brian Tracy Quotes on Goals & Dreams

Brian Tracy built his career on one conviction: clear goals change everything. These brian tracy quotes on goals and dreams capture his famous goal-setting philosophy from Maximum Achievement and decades of seminars.

1. “Success is goals, everything else is commentary.” — Brian Tracy
2. “Goals are the fuel in the furnace of achievement.” — Brian Tracy
3. “Goals allow you to control the direction of change in your favor.” — Brian Tracy
4. “A goal without a plan is only a dream.” — Brian Tracy
5. “People with clear, written goals, accomplish far more in a shorter period of time than people without them could ever imagine.” — Brian Tracy
6. “Whenever you set a goal of any kind, you will have to grow and develop to the point where you are ready to achieve it.” — Brian Tracy
7. “The ability to set goals and to make plans for their accomplishment is the master skill of success.” — Brian Tracy
8. “Your ability to set and achieve goals is perhaps the most important skill you can ever develop.” — Brian Tracy
9. “A wish has been defined as a ‘goal with no energy behind it.’ Hope is not a strategy.” — Brian Tracy
10. “All your hopes, dreams, goals and aspirations are amenable to hard work.” — Brian Tracy
11. “You can’t hit a target you can’t see.” — Brian Tracy
12. “In life, you either work to achieve your own goals or you work to achieve the goals of someone else. Which is it going to be?” — Brian Tracy
13. “Only 3% of adults have written goals and plans, and this 3% earn more than all of the other 97% put together.” — Brian Tracy
14. “Think about your future possibilities and the fact that your potential is virtually unlimited. You can do what you want to do and go where you want to go.” — Brian Tracy
15. “Success comes to those who are willing to launch toward their goals with no guarantees of success — and persist when there is every reason to give up.” — Brian Tracy
16. “The more clearly defined and keenly desired your goals, the more of your natural creativity will be released for goal attainment.” — Brian Tracy
17. “You perform at your best when you are working continually on high-priority goals and objectives.” — Brian Tracy
18. “When you regularly take continuous action toward your most important goals, you activate the Momentum Principle of success.” — Brian Tracy
19. “If you can get yourself to read 30 minutes a day, you’re going to double your income every year.” — Brian Tracy
20. “Imagine no limitations; decide what’s right and desirable before you decide what’s possible.” — Brian Tracy
21. “All successful people men and women are big dreamers. They imagine what their future could be, ideal in every respect, and then they work every day toward their distant vision, that goal or purpose.” — Brian Tracy
22. “A clear vision, backed by definite plans, gives you a tremendous feeling of confidence and personal power.” — Brian Tracy

Brian Tracy Quotes on Action & Discipline

From Eat That Frog! to No Excuses!, Tracy’s message is blunt: start now, do the hard thing first, and stop making excuses. These brian tracy quotes on action and discipline are his most practical.

1. “The ability to concentrate singlemindedly on your most important task, to do it well and to finish it completely, is the key to great success, achievement, respect, status, and happiness in life.” — Brian Tracy
2. “The first rule of frog eating is this: If you have to eat two frogs, eat the ugliest one first.” — Brian Tracy
3. “The second rule of frog eating is this: If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.” — Brian Tracy
4. “Discipline yourself to begin immediately and then to persist until the task is complete before you go on to something else.” — Brian Tracy
5. “Do first things first and second things not at all.” — Brian Tracy
6. “There is never enough time to do everything you have to do.” — Brian Tracy
7. “One of the very worst uses of time is to do something very well that need not to be done at all.” — Brian Tracy
8. “The hardest part of any important task is getting started on it in the first place. Once you actually begin work on a valuable task, you seem to be naturally motivated to continue.” — Brian Tracy
9. “Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.” — Brian Tracy
10. “Rule: Continuous learning is the minimum requirement for success in any field.” — Brian Tracy
11. “Rule: You can get your time and your life under control only to the degree to which you discontinue lower-value activities.” — Brian Tracy
12. “Your ability to select your most important task, to begin it, and then to concentrate on it single-mindedly until it is complete is the key to high levels of performance and personal productivity.” — Brian Tracy
13. “Successful people, effective people are those who launch directly into their major tasks and then discipline themselves to work steadily and single-mindedly until those tasks are complete.” — Brian Tracy
14. “There is never enough time to do everything, but there is always enough time to do the most important thing.” — Brian Tracy
15. “Do it or don’t do it — but don’t make excuses.” — Brian Tracy
16. “The most successful people are long-term thinkers.” — Brian Tracy
17. “The biggest thing that holds you back from moving in the direction of your dreams is usually your favorite excuses and lack of self-discipline.” — Brian Tracy
18. “There is an interesting point about the price of success: It must always be paid in full — and in advance.” — Brian Tracy
19. “By concentrating single-mindedly on your most important task, you can reduce the time required to complete it by 50 percent or more.” — Brian Tracy
20. “The ability to discipline yourself to delay gratification in the short term in order to enjoy greater rewards in the long term, is the indispensable prerequisite for success.” — Brian Tracy
21. “Disciplining yourself to do what you know is right and important, although difficult, is the highroad to pride, self-esteem, and personal satisfaction.” — Brian Tracy
22. “Your ability and willingness to discipline yourself to accept personal responsibility for your life are essential to happiness, health, success, achievement, and personal leadership.” — Brian Tracy

Brian Tracy Quotes on Success & Achievement

What separates winners from everyone else? Tracy spent fifty years answering that question. These brian tracy quotes on success distill what he learned from studying high achievers.

1. “Successful people are always looking for opportunities to help others. Unsuccessful people are always asking, ‘What’s in it for me?’” — Brian Tracy
2. “Successful people are simply those with successful habits.” — Brian Tracy
3. “The key to success is to focus our conscious mind on things we desire not things we fear.” — Brian Tracy
4. “Excellence/Perfection is not a destination; it is a continuous journey that never ends.” — Brian Tracy
5. “The act of taking the first step is what separates the winners from the losers.” — Brian Tracy
6. “Develop the winning edge; small differences in your performance can lead to large differences in your results.” — Brian Tracy
7. “You are where you are and what you are because of yourself, nothing else.” — Brian Tracy
8. “The true measure of the value of any business leader and manager is performance.” — Brian Tracy
9. “Teamwork is so important that it is virtually impossible for you to reach the heights of your capabilities or make the money that you want without becoming very good at it.” — Brian Tracy
10. “Today the greatest single source of wealth is between your ears.” — Brian Tracy
11. “No one lives long enough to learn everything they need to learn starting from scratch. To be successful, we absolutely, positively have to find people who have already paid the price to learn the things that we need to learn to achieve our goals.” — Brian Tracy
12. “The biggest mistake we could ever make in our lives is to think we work for anybody but ourselves.” — Brian Tracy
13. “Your biggest opportunity probably lies under your own feet, in your current job, industry, education, experience or interests.” — Brian Tracy
14. “You have to put in many, many, many tiny efforts that nobody sees or appreciates before you achieve anything worthwhile.” — Brian Tracy
15. “Knowledge and know-how are the real sources of value and riches. You can learn anything you need to learn to achieve any goal you can set for yourself.” — Brian Tracy
16. “You have a virtually unlimited ability to learn and develop new skills, habits, and abilities.” — Brian Tracy
17. “The future belongs to the risk-takers, not the comfort-seekers.” — Brian Tracy
18. “If you do not set goals for yourself, you are doomed to work to achieve the goals of someone else.” — Brian Tracy
19. “Resolve to be a master of change rather than a victim of change.” — Brian Tracy
20. “Invest three percent of your income in yourself (self-development) in order to guarantee your future.” — Brian Tracy
21. “Decisiveness is a characteristic of high-performing men and women. Almost any decision is better than no decision at all.” — Brian Tracy
22. “The more credit you give away, the more will come back to you. The more you help others, the more they will want to help you.” — Brian Tracy

Brian Tracy Quotes on Attitude & Mindset

Tracy teaches that outer success starts with inner thinking. These brian tracy quotes on attitude and mindset show how he says to program your mind for what you want.

1. “You cannot control what happens to you, but you can control your attitude toward what happens to you, and in that, you will be mastering change rather than allowing it to master you.” — Brian Tracy
2. “Whatever you believe with feeling becomes your reality.” — Brian Tracy
3. “The quality of your life is determined by the quality of your thoughts.” — Brian Tracy
4. “Develop an attitude of gratitude, and give thanks for everything that happens to you, knowing that every step forward is a step toward achieving something bigger and better than your current situation.” — Brian Tracy
5. “Look for the good in every person and every situation. You’ll almost always find it.” — Brian Tracy
6. “Everything you do is triggered by an emotion of either desire or fear.” — Brian Tracy
7. “The only real limitation on your abilities is the level of your desires. If you want it badly enough, there are no limits on what you can achieve.” — Brian Tracy
8. “You have within you, right now, everything you need to deal with whatever the world can throw at you.” — Brian Tracy
9. “Never complain, never explain. Resist the temptation to defend yourself or make excuses.” — Brian Tracy
10. “Never say anything about yourself you don’t want to come true.” — Brian Tracy
11. “The more you seek security, the less of it you have. But the more you seek opportunity, the more likely it is that you will achieve the security that you desire.” — Brian Tracy
12. “By the Law of Concentration, whatever you dwell on grows and increases in your life.” — Brian Tracy
13. “Whatever you vividly imagine, ardently desire, sincerely believe, and enthusiastically act upon must inevitably come to pass.” — Brian Tracy
14. “Almost all unhappiness in life comes from the tendency to blame someone else.” — Brian Tracy
15. “Make a game of finding something positive in every situation. Ninety-five percent of your emotions are determined by how you interpret events to yourself.” — Brian Tracy
16. “Your life only gets better when you get better.” — Brian Tracy
17. “The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.” — Brian Tracy
18. “Self-confidence is the foundation of all great success and achievement.” — Brian Tracy
19. “Confidence is a habit that can be developed by acting as if you already had the confidence you desire to have.” — Brian Tracy
20. “The potential of the average person is like a huge ocean unsailed, a new continent unexplored, a world of possibilities waiting to be released and channeled toward some great good.” — Brian Tracy
21. “The way you give your name to others is a measure of how much you like and respect yourself.” — Brian Tracy
22. “Always give without remembering and always receive without forgetting.” — Brian Tracy

Short Brian Tracy Quotes

Short, sharp, and built for sharing. These short brian tracy quotes deliver his no-excuses wisdom in a line or two.

1. “Nobody works better under pressure. They just work faster.” — Brian Tracy
2. “Every minute you spend in planning saves 10 minutes in execution.” — Brian Tracy
3. “You must raise your aspirations, set higher goals, and make detailed plans to achieve them.” — Brian Tracy
4. “Move out of your comfort zone. You can only grow if you are willing to feel awkward and uncomfortable when you try something new.” — Brian Tracy
5. “Practice the philosophy of continuous improvement. Get a little bit better every single day.” — Brian Tracy
6. “I’ve found that luck is quite predictable. If you want more luck, take more chances, be more active, show up more often.” — Brian Tracy
7. “Love only grows by sharing. You can only have more for yourself by giving it away to others.” — Brian Tracy
8. “Communication is a skill that you can learn. It’s like riding a bicycle or typing.” — Brian Tracy
9. “It doesn’t matter where you are coming from. All that matters is where you are going.” — Brian Tracy
10. “The key to success is action.” — Brian Tracy

FAQs About Brian Tracy Quotes

Who is Brian Tracy?

Brian Tracy (born 1944) is a Canadian-American motivational speaker and author of more than 80 books, including Eat That Frog!, Maximum Achievement, No Excuses!, and The Psychology of Selling. He is the founder of Brian Tracy International, a training company, and has spoken to millions of people in over 70 countries.

What is Brian Tracy’s most famous quote?

His signature line is “Success is goals, everything else is commentary.” His most famous concept is “eat that frog” — tackle your hardest, most important task first thing each morning — from his bestselling book Eat That Frog!

What does “eat that frog” mean?

It means starting your day with your biggest, ugliest, most important task — the one you are most likely to procrastinate on. Tracy teaches that completing it first builds momentum and energy for everything else, while putting it off drains you.

What books has Brian Tracy written?

His best-known books are Eat That Frog!, Maximum Achievement, No Excuses!: The Power of Self-Discipline, The Psychology of Selling, Goals!, and Focal Point.

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